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5 Reasons Marketing Advice is Different

Marketing advice isn’t easy. At least it’s not easy in the same way that selling beer, widgets, houses, holidays, or countless other spheres of marketing expertise. It’s complex in very specific ways which is why there are even fewer marketing people who “get” advice than there are great advisers who “get” marketing. This isn’t a criticism, but it’s an important thing to understand before you: Invest thousands to get someone… Read More »5 Reasons Marketing Advice is Different

The Website Mistake Many Advisers Make

As a business coach, I never saw myself designing websites. I was happy to work with clients on how a website should form part of their digital engagement strategy. Despite having built multiple sites for my own business down the years, I felt I should leave the design part to those for whom it was their entire focus. I don’t know the exact moment it happened, but I “tipped”. When… Read More »The Website Mistake Many Advisers Make