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If we're honest...

web design wasn’t something we planned on doing…

If we're honest...

web design wasn’t something we planned on doing…

As a business coach, I was happy to coach.

I’d helped many, many clients get clear on how their website should form part of their digital engagement strategy, but I felt that I should leave the design part to those for whom it was their entire focus (despite having built multiple sites for my own business down the years).


When you see enough of your clients pay over-the-odds for websites that don’t even come close to nailing the advice proposition or don’t pass even the most basic functional requirements of modern website design,

it drove me to decide otherwise.

If you are ready to create something that doesn’t only tick a box or look good, and instead build something that creates the link between digital presence and lead flow then…

…I’d like to share with you the approach.

years experience
happy clients
plans created
specialist strategies


The Start

The journey as it is today began in 2013…

though working with advice firms to improve their business started two decades ago.

It started with the meeting of two worlds – advice & tech startups.

It was a journey into how Silicon Valley have come to dominate the business world, and the lessons advice firms could take from that, which lead first to a change in the way I worked with clients, then a book, which became a coaching program and curriculum and has evolved into, amongst many things, a hands-on drive to help advisers put their best feet forward.

The Start
The Goal

It started with a modest beginning.

A client we loved worked with had been quoted a fee for building a site, and a familiar problem showed it’s head again.

Big numbers to have a site built by someone with technical skill, but little understanding of the advice proposition.

It was a trigger of sorts but lead us to make a decision that we would step in earlier in the process, apply what we’d learnt in marketing our own expertise as well as coaching our clients to do the same in the digital space to build a site with WOW.

Afterwards, I wrote a blog about my observations…

…and discovered were weren’t the only ones with the same frustrations.


The Goal
The Principles

The principles that underpinned that first project are what has fuelled the growth of everything since then. It’s what we believe to the the right offer to help those we love to work with.

Don’t sell websites and expect advisers to write the copy.

Help our clients find their value proposition as part of the process.

Use a formula and flow that’s proven to work.

Integrate and provide a pathway to advice for every website visitors

The Principles
The Team

Our passion is still for coaching, but we’ve realised that being able to take charge of this key component and deliver a better quality outcome at a price that most others can’t match is a service that can fast-track our clients journey to having a strong digital presence.

Our aim isn’t to do this at scale, or make websites what we do.

However, like we coach our clients being able to respond to the needs of the people we love to work with is an important part of the value equation, so we’ve made it a focus.

It helps that we also kinda enjoy it.

The Team


We draw upon a wide range of service providers and partners to get the work done, but at the core it’s about two people managing the process.


1/30 Maddox Street
NSW 2015
Phone: 1300 887 137

Audere Coaching & Consulting
ABN 61 164 523 120


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