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October 2020

Which Lead Magnets work for advice?

I’d like to share one thing I consistently see missing from most adviser’s websites that literally negates most of the point of having one in the first place, and what you can do to fix the issue fast. First, let me give you an overview of how I think about generating advice prospects.   The 3 Funnels When I work with businesses on their marketing there are 3 marketing funnels that work… Read More »Which Lead Magnets work for advice?

The Website Mistake Many Advisers Make

As a business coach, I never saw myself designing websites. I was happy to work with clients on how a website should form part of their digital engagement strategy. Despite having built multiple sites for my own business down the years, I felt I should leave the design part to those for whom it was their entire focus. I don’t know the exact moment it happened, but I “tipped”. When… Read More »The Website Mistake Many Advisers Make